Cash Flow6 min read

Profitable on Paper, Broke in the Bank

One of the most frustrating sentences a business owner can hear is this:

"According to the P&L, you made money."

Then the owner looks at the bank account.

Where is it?

That is not a stupid question.

Profit and cash are connected, but they are not the same thing.

A company can report profit and still be fighting for every dollar in the bank.

I see this most often when money gets trapped in the operating cycle.

The company spends cash first.

Then it waits.

Maybe it buys material.

Pays employees.

Pays subcontractors.

Pays fuel.

Pays insurance.

Delivers the work.

Sends the invoice.

Then waits another 30, 45, or 60 days to get paid.

During that entire period, the company is funding the customer.

The P&L may eventually show a profit.

The bank account still has to survive the wait.

That is where working capital becomes so important.

Working Capital in Plain English

The basic accounting calculation is simple.

Current assets minus current liabilities.

Current assets include things like cash, accounts receivable, and inventory that are expected to turn into cash in the normal operating cycle.

Current liabilities include short-term obligations the company needs to pay.

The difference is working capital.

But I want owners to go one step further.

I want to know whether the working capital you have is enough for the way your company actually operates.

That means comparing working capital actual with working capital required.

Working Capital Required

A simple starting point is to look at how much cash the company has to support between the day it spends money and the day the customer pays.

Suppose it costs your company an average of $10,000 a day to operate.

Now suppose the cash cycle requires you to fund about 35 days.

That is $350,000.

This is not a perfect model for every company, but it gives us a meaningful place to start.

Now suppose your usable working capital is only $220,000.

You have a gap of roughly $130,000.

What does that gap feel like in real life?

Robbing Peter to pay Paul.

Waiting for one customer check before paying a vendor.

Using the line of credit for payroll.

Delaying purchases.

Watching the bank balance every morning.

Feeling profitable and broke at the same time.

That feeling has a number behind it.

Growth Can Make It Worse

This is where owners get surprised.

They assume more sales will create more cash.

Eventually, good profitable sales should create cash.

But growth can require more cash before it creates more cash.

I worked with a company that was interested in taking on larger customers but was nervous about the cash flow. That concern was reasonable. Larger opportunities meant larger material purchases and more cash tied up before collection.

The answer was not to blindly chase the work.

It was not to avoid growth forever either.

The answer was to understand the requirement.

How much has to be funded?

For how long?

When will billing happen?

When will payment happen?

What deposits can be collected?

What terms can be negotiated with vendors?

What does the company have available?

If financing is needed, what is the plan for paying it back?

Those questions turn growth from hope into a decision.

Inventory Can Look Like Money Without Acting Like Money

Inventory is another place cash gets trapped.

The balance sheet may show a large inventory asset.

That does not mean you can make payroll with it tomorrow.

Some inventory sells quickly.

Some sits.

Some becomes obsolete.

Some would have to be liquidated at a discount if the company needed cash fast.

That is why I want owners to understand both the accounting value and the operating reality.

The same is true with accounts receivable.

A $500,000 receivable balance sounds like money.

It is only useful when customers actually pay.

If $200,000 is badly past due, that is a very different situation than $500,000 of clean receivables expected to turn into cash next week.

Debt Uses Cash Too

Debt adds another layer.

A company can borrow money to solve a cash shortage.

Sometimes that is appropriate.

But the loan creates future cash requirements.

Now the business has to produce enough cash to operate, fund growth, and make the debt payments.

If the underlying economics were never fixed, the loan may simply buy time.

The bank account improves for a little while.

Then the money is gone.

Now the original problem is still there, plus another payment.

That is why financing should have a job.

What problem is this money solving?

How will the problem be different after the money is spent?

What result should the borrowed money produce?

How will the company repay it?

If those answers are vague, borrowing deserves another look.

The Goal Is Not a Big Bank Balance

I do not want owners hoarding cash just because cash feels safe.

The goal is to know what the company requires.

Once working capital actual is safely above working capital required, the owner has choices.

Pay debt.

Reinvest.

Replace equipment.

Build reserves.

Take distributions when appropriate.

Fund retirement.

The key word is choices.

When working capital is short, the company makes the choices for you.

When working capital is healthy, the owner gets to make them.

That is why cash flow is not just an accounting issue.

It is control.

The Question to Ask

If your P&L says you are making money but the bank account says otherwise, do not stop with: "Where did the money go?"

Ask: How much working capital does this company require?

How much do we actually have?

What is creating the gap?

Then put a plan in place to close it.

A profitable company should eventually create financial strength.

If it does not, there is something in the system that needs to be understood.

Profitable, But Still Fighting for Cash?

A Business Analysis can compare working capital actual with what the company appears to require and help identify where cash is getting trapped.

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Cole Corrigan · Business Coach · Consultant · Author